Introduction
If you’re considering an extended auto warranty, chances are you’ve stumbled across the name MotoAssure. It’s a company that promises vehicle protection beyond the manufacturer’s warranty—but how trustworthy is it? That’s where the Better Business Bureau (BBB) comes in.
BBB ratings can help consumers determine which businesses are reliable and which ones might not be worth their time or money. Business Task, we take a deep dive into MotoAssure’s BBB profile, customer reviews, complaints, services, and how it stacks up against competitors.
Overview of MotoAssure
Company Background
MotoAssure operates in the auto warranty industry, offering vehicle service contracts that are supposed to protect customers from unexpected mechanical failures. Based in the United States, the company claims to provide nationwide coverage and has partnered with various administrative and repair networks.
Core Services Offered
- Extended auto warranties
- Roadside assistance
- Powertrain and bumper-to-bumper coverage
- 24/7 customer service
- Trip interruption reimbursement
Market Reach and Customer Base
MotoAssure mainly targets individuals with aging vehicles looking for peace of mind. Its marketing often includes direct mail offers and online advertising.
Understanding BBB (Better Business Bureau)
What is BBB?
The BBB is a non-profit organization that evaluates businesses based on their trustworthiness, transparency, and customer satisfaction. It serves as a bridge between companies and consumers, helping resolve disputes.
How BBB Ratings Work
BBB assigns ratings from A+ to F based on:
- Complaint volume
- Time in business
- Transparency
- Government actions
- Customer feedback
Why Consumers Trust BBB Ratings
The BBB is one of the most respected consumer watchdogs. Its evaluations are data-driven and public, making them a go-to source when researching a company.
MotoAssure’s BBB Profile
Current BBB Rating
MotoAssure currently holds a “D” to “F” rating on the BBB website depending on the region, which is quite concerning. This rating is influenced by unresolved complaints and negative reviews.
Accreditation Status
MotoAssure is not BBB-accredited, meaning it hasn’t committed to BBB’s standards of trust and transparency.
Summary of Complaints and Reviews
- Over 100+ complaints in the past 3 years
- Most issues relate to misleading advertising, denial of claims, and refund problems
- Many reviews describe customer frustration over slow response times
Common Complaints Against MotoAssure on BBB
Warranty Fulfillment Issues
Many customers reported that MotoAssure failed to cover the repairs listed in their contracts, often citing exclusions hidden in fine print.
Customer Service Concerns
Delayed responses, difficulty reaching representatives, and unclear answers were common problems highlighted in complaints.
Cancellation and Refund Challenges
Customers attempting to cancel their policies faced administrative roadblocks, and many claimed never to have received promised refunds.
Positive Feedback About MotoAssure
Not all reviews are negative. Some customers shared stories of hassle-free repairs and good service.
Satisfied Customer Reviews
These generally come from individuals who read the contract carefully and knew what was covered.
Quick Service Turnaround Stories
A few users experienced fast claim approvals and quick payments to repair shops.
Effective Warranty Coverage Cases
Some reported thousands saved on transmission or engine repairs thanks to their MotoAssure plans.
MotoAssure Warranty Plans
Types of Warranties Offered
- Powertrain Protection
- Comprehensive Coverage
- Specialty and Custom Plans
Coverage Details
Typical coverage includes:
- Engine
- Transmission
- Drive axle
- Electrical systems
- Air conditioning
Pricing and Payment Plans
MotoAssure often quotes based on vehicle age and mileage. Monthly payments range from $70 to $150, with upfront setup fees in some cases.
Comparison with Other Extended Warranty Providers
MotoAssure vs CarShield
- CarShield has a better BBB rating and more transparent policies.
MotoAssure vs Endurance
- Endurance is BBB-accredited and has fewer complaints.
What Makes MotoAssure Stand Out?
- Cheaper quotes
- Nationwide repair shop network
Legal and Regulatory Scrutiny
Any Lawsuits or Legal Complaints?
MotoAssure has faced several class-action suits related to deceptive marketing and failure to honor service contracts.
BBB-Initiated Actions or Warnings
The BBB has occasionally issued alerts regarding MotoAssure’s practices, citing customer complaints as red flags.
Transparency and Customer Support
Communication Practices
Most feedback indicates poor communication, though some customers reported receiving follow-up calls and emails.
Availability of Customer Service Channels
- Toll-free phone number
- Online form
- Physical mailing address
Response Time and Problem Resolution
The general consensus? Slow and inconsistent—though a few lucky customers had swift resolutions.
How to File a Complaint with BBB About MotoAssure
Step-by-Step Guide
- Search for “MotoAssure”
- Click “File a Complaint”
- Fill out the form with complete details
- Submit and wait for a response
What to Include in Your Complaint
- Policy number
- Purchase date
- Nature of complaint
- Evidence (emails, invoices)
What to Expect After Filing
The company is given a chance to respond. BBB mediates the process but can’t force a resolution.
Tips for Choosing an Auto Warranty Provider
Red Flags to Watch Out For
- No BBB accreditation
- High number of unresolved complaints
- Ambiguous contract language
Questions to Ask Before Signing
- What’s covered and what’s excluded?
- Are there deductibles?
- Can I choose my own mechanic?
Importance of Reading the Fine Print
Many complaints stem from misunderstandings about coverage. Read everything, no matter how small the print.
How MotoAssure Can Improve Its BBB Rating
Recommended Company Practices
- Prompt complaint resolution
- Transparent marketing
- Clear communication
Building Long-Term Customer Trust
MotoAssure needs to focus on delivering on its promises, not just making sales.
Importance of Transparency
Clear contract terms and open customer service lines go a long way in building credibility.
Should You Trust MotoAssure Based on BBB?
Pros
- Affordable plans
- Nationwide network
- Some positive reviews
Cons
- Poor BBB rating
- Unresolved complaints
- Mixed customer experiences
If you’re risk-averse or value high-quality customer support, MotoAssure may not be your best option.
Conclusion
MotoAssure might seem like an attractive option for those looking to extend their vehicle warranty coverage. But the BBB profile tells a more cautionary tale. With numerous complaints and a less-than-stellar rating, prospective customers should think twice before signing up. Do your homework, compare other providers, and always read the fine print.
FAQs
What is the current BBB rating of MotoAssure?
MotoAssure holds a rating between D and F, depending on the region and time of review.
Is MotoAssure a legitimate company?
Yes, MotoAssure is a legally operating business, but that doesn’t guarantee quality service.
How do I cancel my MotoAssure warranty?
Contact their customer service directly and request cancellation in writing. Be persistent.
Are extended warranties from MotoAssure worth it?
It depends on your risk tolerance and how thoroughly you understand the contract.
How do I contact MotoAssure customer service?
They can be reached via phone or their website’s contact form. But be prepared for wait times.

